Pinkneck Pool Party
Beverages
2019, USA
The Big Idea
To amplify awareness around Babe Rosé through unique and memorable 360 experiences at music festivals throughout the US.
And
Give targeted masses access to Babe Rosé All Day while creating meaningful moments that drive engagement, intrigue and social shareability.
From a 90’s style recreation of a school cafeteria offering charcuterie and food for your Babe lunch box
To
A “Pinkneck Pool Party” featuring mobile mini swimming pools plus plenty of Babe Rosé on hand.
To amplify awareness around Babe Rosé through unique and memorable 360 experiences at music festivals throughout the US.
And
Give targeted masses access to Babe Rosé All Day while creating meaningful moments that drive engagement, intrigue and social shareability.
From a 90’s style recreation of a school cafeteria offering charcuterie and food for your Babe lunch box
To
A “Pinkneck Pool Party” featuring mobile mini swimming pools plus plenty of Babe Rosé on hand.
