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Global
Connect with the Unexpected is more than a campaign line.
It’s an approach to creativity that constantly inspires by pairing unlikely artists from around the world to create the next in music. Funk meets country. Bolero collabs with Hip-Hop. Electronica gets together with Serbian Gospel.
We came up with the Core Creative Concept and then built a platform around it that celebrated local music collaborations one beat at a time. All leading to a global anthem composed by Marcelo D2 and Grammy Award winning producer Nave Beats.
A Global Anthem. Four Artist Mini Documentaries. Three Animated Global Chapters. 19 country specific TikToks/Reels.
One powerful music story to bring the world together. ’23, ’24 and beyond.
It’s an approach to creativity that constantly inspires by pairing unlikely artists from around the world to create the next in music. Funk meets country. Bolero collabs with Hip-Hop. Electronica gets together with Serbian Gospel.
We came up with the Core Creative Concept and then built a platform around it that celebrated local music collaborations one beat at a time. All leading to a global anthem composed by Marcelo D2 and Grammy Award winning producer Nave Beats.
A Global Anthem. Four Artist Mini Documentaries. Three Animated Global Chapters. 19 country specific TikToks/Reels.
One powerful music story to bring the world together. ’23, ’24 and beyond.