Converse
Clothing and Apparel
Global
Connect with the Unexpected is more than a campaign line.
It’s an approach to creativity that constantly inspires by pairing unlikely artists from around the world to create the next in music. Funk meets country. Bolero collabs with Hip-Hop. Electronica gets together with Serbian Gospel.
We came up with the Core Creative Concept and then built a platform around it that celebrated local music collaborations one beat at a time. All leading to a global anthem composed by Marcelo D2 and Grammy Award winning producer Nave Beats.
A Global Anthem. Four Artist Mini Documentaries. Three Animated Global Chapters. 19 country specific TikToks/Reels.
One powerful music story to bring the world together. ’23, ’24 and beyond.
It’s an approach to creativity that constantly inspires by pairing unlikely artists from around the world to create the next in music. Funk meets country. Bolero collabs with Hip-Hop. Electronica gets together with Serbian Gospel.
We came up with the Core Creative Concept and then built a platform around it that celebrated local music collaborations one beat at a time. All leading to a global anthem composed by Marcelo D2 and Grammy Award winning producer Nave Beats.
A Global Anthem. Four Artist Mini Documentaries. Three Animated Global Chapters. 19 country specific TikToks/Reels.
One powerful music story to bring the world together. ’23, ’24 and beyond.
The track itself is composed of samples from every song from around the world. The perfect music bed for any and every social media post.
Local went global. Every country had their own unique way to Connect with the Unexpected. One even went interstellar.
Colombia
Thailand
Chile
Indonesia
Brazil
Behind the scenes with the artists and how they find their inspiration.
Belgrade
Brazil
Indonesia
Mexico