Cullinan Launch
Automotive
Pebble Beach, CA
The annual Rolls-Royce activation at the Pebble Beach Concours D’Elegance was a particularly special one with the launch of Cullinan, its first SUV.
This event brings every iconic luxury car manufacturer together for one week, taking over the championship Pebble Beach Golf Club.
We helped Rolls-Royce create bespoke pop-ups for test-drives, activate at the Quail Lodge with a platform for entertaining, and a custom one-of-a-kind automotive runway show at the invite-only private RR Villa.
This event brings every iconic luxury car manufacturer together for one week, taking over the championship Pebble Beach Golf Club.
We helped Rolls-Royce create bespoke pop-ups for test-drives, activate at the Quail Lodge with a platform for entertaining, and a custom one-of-a-kind automotive runway show at the invite-only private RR Villa.
